News & Insights

The market research industry is undergoing a major transformation. AI enables real-time analyses and precise predictions, yet traditional methods provide essential deep insights. Companies face the challenge of finding the right balance: Will AI replace classic methods, or does true strength lie in their combination? Andreas Woppmann from advise shares key insights.

This year, the run-up to Christmas at advise was again marked by a sense of community and social commitment. Together with our colleagues, we have been committed to supporting people in difficult life situations – whether through donations or volunteer work.

📢 The voting decisions of Gen Z are NOT made by TikTok or Instagram! Together with the Landesanstalt für Medien NRW, we conducted an exciting study and followed young people for a week in an online diary study.

This employer seal recognizes companies with a high level of employee satisfaction and is awarded exclusively on the basis of independent reviews on the kununu platform.

advise gives student interns with an own project deep insights into market research.